Forecasting the Future of European Cinema

RUNNING in 8 International Markets

Houston AI is a forecasting and planning tool that combines machine learning and film campaign data to predict a film’s market performance across Europe.

Gain deeper audience insights, optimize every stage of your campaigns, and make confident decisions with data-driven intelligence designed for the film industry.

Identify Marketing Opportunities.

Know where demand is emerging across cities, cinemas, time windows, and formats (IMAX, Dolby, 3D).

Understand your Competitive Advantage.

Benchmark your titles against competing releases – progamming, campaign insight, occupancy, pricing.

Validate if your marketing gained traction.

See if campaigns convert into real bookings in the pre-sale window, opening weekend, and beyond.

Tailored Dataviews

Custom views on dashboards, compare across films, markets and genres. Tailored reports and audience diagnoses available on request.

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Enjoy a commitment-free demo for your next film.

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Track performance across every showtime with detailed insights that reveal how your films perform by day, hour, and audience demand.

Houston.ai tracks many variables that impact a film launch from box office, to marketing, through to programming and weather

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Campaign Planning

Understand where demand exists before launch.

Analyse past performance of comparable titles and identify strong markets and cinemas to set smarter targeting, efficient CPC expectations, and market-level bid strategies.

Plan your release based on real demand – not assumptions.